LA MER

BLUE HEART

A secret kingdom that belongs to future generations, the sea has always enchanted us, inspired us and given us hope. See it through the eyes of a child, and join us on our journey to help protect this place of mystery, where wonderment thrives and life is renewed.

OUR MISSION
We are committed to helping protect marine habitats across the globe. Through awareness-raising initiatives and charitable donations by the La Mer Blue Heart Oceans Fund in support of ocean conservation projects, we strive to ensure a future with flourishing seas for generations to come.

Helping TURN THE TIDE in support of ocean preservation efforts everywhere

LA MER
BLUE HEART

O C E A N S  F U N D

In 2017, we launched this new fund, which furthers the initiative of La Mer Blue Heart and helps support ocean conservation projects around the world.

TOGETHER WE CREATE RIPPLES OF GOOD

Each year, La Mer team members around the world lead an effort to clean their local shores and beaches. In the journey to protect the living connection we all have to the ocean, we know that even small acts of participation can make a huge impact.

OUR BLUE HEART EFFORTS
2018

La Mer Blue Heart Oceans Fund supports conservation initiatives in The Azores, Grenada and East China Sea.

2017

We launch La Mer Blue Heart Oceans Fund as a way to make charitable contributions that support ocean preservation efforts.

2016
La Mer partners with high-profile ocean advocates to encourage consumers worldwide to share ocean inspirations through #LaMerBlueHeart.
2015

We support two new National Geographic Society Emerging Explorers who are making strides in ocean sustainability research and biofluorescence.

2014

We kick off a 3-year partnership with the National Geographic Society to help support their emerging explorers program.

2013
We work with renowned ocean-explorer Dr. Sylvia Earle to delve into underwater habitat protection and address actionable changes.

A MISSION WITH A PASSION

La Mer teamed up with singer-songwriter, Jhene Aiko, to embark on a once in a lifetime underwater experience to explore 
the secret kingdom where wonderment thrives and life is renewed. Discover how Jhene powerfully reconnects with the 
ocean, as she learns why it’s so important to ensure a future with flourishing seas and for generations to come.

DIVE BENEATH THE WAVES

Join the La Mer devotees on the La Mer Blue Heart Dive and explore the wonders of the living ocean for yourself in an immersive 360-degree video. 

blue heart
blue heart

SHARE

#LaMerBlueHeart

The power of the sea lives within us all. Share your connection with the Earth’s ocean with #LaMerBlueHeart and mention @lamer for a chance to be featured.