LA MER BLUE HEART
With our Blue Heart initiative, we aim to give back to the ocean which has provided us with so much. Through awareness-raising programs, partnerships with inspiring environmental advocates, and charitable donations through the La Mer Blue Heart Oceans Fund, we’re committed to helping protect marine habitats across the globe in hopes of ensuring flourishing seas for generations to come.
Over 90% of La Mer’s sea plants are responsibly sourced.
Inclusive of Sea Kelp, Marine & Seaside Plants & Seaborn Ferments, by volume purchased in FY 2021
IT ALL STARTS
IN THE SEA
In the pristine waters of the Pacific coast, we hand-harvest Giant Sea Kelp from just the very tops of the flowing fronds, a method that supports the sustainability of this resource. These gold-green strands hold the nutrients that, once unlocked, give Miracle Broth™ its iconic power.
LA MER BLUE HEART
OCEANS FUND
We launched this fund to further our La Mer Blue Heart initiative by helping support the efforts of ocean conservation organizations around the world.
YOUTH EMPOWERMENT
Our support for EarthEcho International
EarthEcho’s OceanEcho 30X30 initiative aims to build a global youth movement to protect 30% of our ocean by 2030. Key regions of focus include the Galápagos, Antarctica, coastal California and southeast Florida.
Together, we also launched the Future in the Bag campaign, working with local communities across the United States to reduce the use of plastic bags.
By the end of 2025,
over 75 percent of our product packaging will be recycled, recyclable, reusable, refillable or recoverable.
LA MER
BLUE HEART AMBASSADORS
We partner with leading conservationists and scientists to educate and empower the next generation of ocean advocates—and inspire action in support of protecting our seas.
PHILIPPE COUSTEAU
A leading environmentalist, explorer, and award-winning filmmaker, Philippe focuses his conservation efforts on empowering youth around the world to build a sustainable future for our oceans.
DR. AYANA ELIZABETH JOHNSON
Dr. Johnson is a marine biologist, policy expert, and the founder of Urban Ocean Lab, a think tank for the future of coastal cities.